Verdict: Interesting, informative and inspiring.
By Michele Boyet & Dori Zinn
Media Business Manager, Assistant Web Editor
This session was great. Toni Albertson was a motivational speaker and her ideas were creative, informative and not too overbearing. Unlike other speakers today, Albertson actually had a personality and really knew what she was talking about. With years of experience in journalism, public relations and teaching, she had something to offer to both students and advisers.
One of the main ideas that Albertson stressed was the importance of protecting your journalism program and your paper from scary administrators and dwindling communication programs. The other idea she stressed was implementing media convergence to better your paper and help recruit new staffers. She discussed joining forces with the radio and TV stations as well as the business, computer technology and English departments. She also mentioned that you should consider your newspaper as a business.
If you missed out on the session today, we highly recommend that you check out Albertson's session tomorrow morning at 8 a.m. called "Revamping Journalism: a new model for journalism education."
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